Mumbai, Maharashtra, India
Summary
Currently serving as a Product Management Intern, Pulak drives product strategy and execution for a D2C beauty brand, focusing on user experience and retention.
Highlights
Spearheaded product planning and execution for Fien's fragrance website, defining KPIs and collaborating cross-functionally to achieve over 500 orders in the initial launch week.
Conducted 25+ user interviews, translating insights into a perfume quiz system that boosted offline conversion by 20% during a pre-launch pilot.
Designed and implemented a gamified loyalty system on the mobile app, projected to increase user retention by 15% through tiered rewards.
Analyzed customer behavior trends using heatmaps and cohort analysis across Mcaffeine and Hyphen platforms to inform product improvements.